One friday night, Winston (founder) called me.

Winston: "Remember that product reveal demo you were pitching me but I said we wont need it for a while?"

Me: "Yeah, whats up"

Winston: "Yeah…so I need it done by 7/7"

Me: "Hmmm, well I'm getting married on 6/28. I can try to have it done by 6/27, and have it ready for you to post on 6/28"

Winston: "Really? Well… if you're down."

I had never done any video work before besides screwing around with iMovie in high school. But we made it happen. Here are some of the things we had to do

• Create a storybook in Figma
• Hire and manage motion designer and video editor
• Ensure that we capture the right content in the screen recordings (this was the hardest part believe it or not)
• Pick music and purchase license
• Art direct the video

Here's the video we made. Not that good, but it was done in 2 weeks and was super effective for Harvey.